He said: “The Virgin Experience Days team has delivered some of the strongest digital campaigns in the experience gift sector and I’m excited to be joining at this stage in the company’s incredible growth story. The generational shift to valuing experiences over material possessions will continue and the business has strong growth and transformational plans in place. I’m excited to be working with the brand and bringing the Virgin values to life in the experience category.”
Prior to Ticketmaster, Pearce held senior positions at West End Theatre Bookings and Inspire Group Investments.
The creation of the new CMO role follows the appointment of Richard Hurd Wood as Virgin Experience Days CEO in 2018. Hurd Wood was appointed following the Inflexion Group buyout of the business in September 2017. Pearce will report to Hurd Wood, and lead the 14-strong in-house marketing team and agency relationships.
About Virgin Experience Days
Virgin Experience Days is the UK’s leading experience business. The online retailer of experience gifts offering a collection of over 2,000 experiences with trending www.virginexperiencedays.co.uk Virgin Experience Days, Stamford House, Boston Drive, Bourne End, Buckinghamshire, SL8 5YS categories including new creative skills, adventure challenges, immersive dining and culinary workshops. Find original experiences, classic British days out, exciting, brand new and different things to do together in one place at www.virginexperiencedays.co.uk
