Half Day Classic Morgan Driving Experience with Factory Tour
- Flexible Booking
- Instant Delivery
- Free Exchanges
Overview
Take an unforgettable spin in a new classic Morgan 4 wheeler. See the beautiful Malvern Hills from behind the wheel of this charismatic and uniquely British roadster, then follow your drive with a guided tour of the famous Morgan Motor Company. You’ll discover how these incredible cars are made, using traditional methods combined with the latest modern technology.
Under the guidance of a friendly and experienced instructor, you’ll get to know how the car handles, experiencing its unique sound and acceleration as you zip along roads amidst rolling countryside. Afterwards, you and a guest will be taken on a fascinating guided tour of the factory where it was made. Watch the experts at work hand-finishing each car, then visit the factory museum where you can trace back the 100-year history of this dynamic company. A truly memorable experience for any fan of the classics.
- SKU
- PMM4DR
- Locations
- 1 in the UK
- People
- For 1
- Validity
- 12 Months
- Rating
- 5.0 (142)
What's Included
- 1 hour driving experience in a new classic Morgan 4-wheeler accompanied by an instructor for one
- Guided tour of the factory and museum visit for two
- Experience gift pack including personalised voucher and message card
What happens on the day?
We suggest you arrive 15 minutes early for your pre-booked driving experience to ensure that you are able to set off on time. You’ll be given a short safety briefing and some instruction on how to get the most out of your drive.
After approximately 1 hour out on the road, you’ll return the car to the factory and enjoy the second part of your treat. You and a guest can enjoy a guided tour of the factory followed by the opportunity to explore the on-site museum at your leisure. You’ll gain a fascinating insight into how the cars are made and what their impact has been on the motoring world over the last 100 years.
Participant guidelines
- Minimum age: 25
- Maximum age: 75 (over 75s can still participate but as a passenger)
- Minimum height: 5ft 3in
- Maximum height: 6ft 2in
- Participants must be of proportionate build, although taller passengers may be accommodated. If you have any further questions, please ask when booking
- Drivers must have held a full license for a minimum of 3 years
- You will not be able to take part in the experience if you have more that 3 points or have been previously convicted of one of the following within the last five years:
- AC: Accident offence - driving without due care and attention
- BA: Disqualified Driving
- CD: Careless Driving / Driving without reasonable consideration for other road users
- DD: Reckless/Dangerous Driving
- DR: Drink or Drugs
- IN: Insurance Offence
- UT: Theft/or Unauthorised Taking
- OR any disqualifications (including TT99 –totting up / Disqualification due to maximum penalty points)
- Drivers must be familiar with driving a manual car
- Drivers must produce their driving licence and complete a standard waiver form before commencing the Morgan driving experience (photocopies will not be accepted)
- You will not be able to participate as a driver if you fail to produce your driving licence on the day, but you may experience the Morgan as a passenger as there are no driving licence or age requirements
- Some of the Morgan vehicles are compact sports vehicle which requires a degree of flexibility and fitness to enter and exit
- Spectators are welcome, but must understand that they are unable to accompany the participant on the driving element of the experience, unless they too have purchased a voucher. One spectator can accompany the participant on the factory tour but if any additional spectators wish to attend they must also book and pay to participate. Minimum age is 5 (all under 16s must be accompanied by a paying adult on the tour)
- The experience content, equipment used and restrictions may vary according to location
Availability
The experience is available throughout the year from Monday to Thursday inclusive, between 09.00 until 13.00, excluding bank holidays and factory shutdowns . Please contact the supplier for updated availability.
We recommend you book eight to ten weeks in advance to ensure that dates are available. This is only a guideline and we advise you to book as early as possible to ensure that dates are available before the expiry date listed on your voucher. All bookings are subject to availability.
Please arrive 15 minutes prior to the time stated in your booking confirmation.
Allow at least 2 hours to 2 hours 30 minutes for the factory tour and museum visit, plus another full hour for your driving experience
What about insurance?
The centres contracted with us hold public liability insurance. We also hold contingency liability cover. You will not be liable for accidental damage to equipment, except where damage has been caused as a result of recklessness or wilful negligence.
Please ensure you are familiar with the terms and conditions of the experience.
How it works
Customer Reviews
out of 5 stars
Based on 142 reviews
Find out what others have to say about this experience
5
Bill
12/12/2021
Morgan experience
Great day, very good factory tour followed by a brilliant drive in a Plus 6 Morgan. Friendly and helpful staff. Thank you.
out of 5 stars
Based on 142 reviews
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5
Ian
18/11/2021
Classic!
Enjoyed a great day out; I've been a fan of Morgan cars since I was a kid but never managed to drive one - until now! - and it totally lived up to my expectations!
out of 5 stars
Based on 142 reviews
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5
Lynn Bryan
02/09/2021
Great day even in the rain
I was very nervous before we started but thanks to Ian I soon felt comfortable driving. When we started off the rain had stopped so we had the roof down but the rain started part way round but we left it down and got a bit wet but it was more fun than putting it up. Apologies to Ian.
out of 5 stars
Based on 142 reviews
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5
John
29/08/2021
An Outstanding Experience!
From the brand new Visitor Experience Centre, with its interactive museum, car showroom and a great cafe, to the unique factory tour, where you get really close to the production processes, this is a fantastic experience. Adding a drive really completes the day, with a good, long route around the picturesque Malvern Hills in one of these very special cars. Overall I would highly recommend this experience to anyone with an interest in cars.
out of 5 stars
Based on 142 reviews
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5
Joe Frost
29/08/2021
Majestic Morgan
A delightful experience: a blissful drive on a fine summer’s day in the shadow of the glorious Malvern Hills. The factory tour that followed was an illuminating insight into the manufacturing process of this iconic British sports car.
out of 5 stars
Based on 142 reviews
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5
David
08/10/2020
Morgan Driving/factory tour
A great way to spend time in the Malverns, if you like cars. Well organised , friendly and informative' Worth every penny
out of 5 stars
Based on 142 reviews
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5
William
04/12/2019
Exhilarating!
The hour driving around the Malvern hills on a freezing cold but sunny morning in a Morgan three-wheeler was immensely enjoyable. Of course a couple of hairy moments on the icy roads helped to make it fun! I have to say that I was impressed that the instructor who sat beside me kept his cool throughout. The factory tour immediately afterwards was much more interesting than, quite frankly, I had expected. It was a fascinating blend of history and Engineering.
out of 5 stars
Based on 142 reviews
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5
Bernie
01/12/2019
This day will stay with me for a long time!
Excellent day! The staff were all friendly, experienced and knowledgeable and made us very welcome. We managed to split the drive between both myself and my wife as we are both over 80. The tour took me back to my mechanic days and my wife brought me a Morgan sweatshirt from the shop and a lovely lunch. So a day to remember for a long time!
out of 5 stars
Based on 142 reviews
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5
Ruth
27/11/2019
Morgan factory tour and drive
We were taken on a tour of the factory by a very knowledgeable guide thru the build process from wooden frame to leather upholstery. It was fascinating to see everything done by hand by such skilled craftspeople. The tour latest about 1.5 hours after which we had a look around the Morgan museum and of course the shop! Then an hour long drive experience around the local countryside. it certainly was an experience! Bit daunting at first but amazing. I would highly recommend both tour and drive.
out of 5 stars
Based on 142 reviews
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5
Russ
17/10/2019
Brilliant - very interesting tour
Fabulous trip around the factory - encouraged to take pictures, a great little museum and the day finished off with a one hour drive of a Morgan around the local countryside. It doesnt get better than that!!
out of 5 stars
Based on 142 reviews
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5
john
21/09/2019
excellent day
very good experience,well worth going.
out of 5 stars
Based on 142 reviews
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5
Richard
24/08/2019
A really great day
this was a lovely day. the factory tour was just long enough and was interesting and informative all of the way round. we were shown everything ni the factory showing the cars being made from start to finish. the driving experience was also fantastic great scenery and roads and a beautiful car. all of the people at Morgan were really helpful and very nice. the whole day was better than I expected. very easy to book and great fun thank you
out of 5 stars
Based on 142 reviews
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5
Tony
09/08/2019
A Brilliant Day
A superb day, well organised and great fun. The experience of driving a classic Morgan was second to none with a superb co-driver. The factory tour was fascinating and very well run. Thankyou to all at Morgan for such a memorable day.
out of 5 stars
Based on 142 reviews
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5
Anthony
07/08/2019
Great day out
A great half day driving a Morgan 4x4 around the Malvern hills followed by a very interesting tour to see the cars being built. A great experience all round.
out of 5 stars
Based on 142 reviews
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5
Bob
07/08/2019
Great day out- Morgan
I was allowed a one hour drive in a new Morgan 4/4 around a scenic route of the Malvern Hills. The accompaning Morgan employee was friendly and happy to let you get on with it. Lovely car with a veteran feel to it, Definately want one now. There is a nice cafe on site which filled in the 30 minutes before the factory tour started. The tour itself was 2 and a half hours, we thought the guide was kidding-but he wasn't. Very knowledgable guide. He knew everything about Morgan in huge detail!
out of 5 stars
Based on 142 reviews
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5
Simon
21/07/2019
Amazing Experience!
Purchased for me by my family as they know I've been a Morgan fanatic since I was about 9 yrs old. A truly amazing day, everything was well organised, the saff were all friendly and welcoming and even my wife thoroughly enjoyed the factory tour. The drive around the roads of Malvern in a classic Moggy was an unforgettable experience.....
out of 5 stars
Based on 142 reviews
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5
Martyn
16/07/2019
Excellent day out
Fantastic experience and great day out. Would thoroughly recommend to anyone who loves cars.
out of 5 stars
Based on 142 reviews
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5
Jacqui
02/07/2019
Excellent experience
Always had a fascination with Morgan Cars and the Factory Tour and Driving Experience didn’t disappoint. Excellent knowledgeable guide (Kevin) and driver Jason).it was so interesting to see how the cars are made and built.
out of 5 stars
Based on 142 reviews
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5
Dawn
30/06/2019
Father's birthday present
Our family brought the Morgan drive experience for my dad's 80th birthday. It started with a tour of their factory led by a very knowledgeable tour guide telling us all about how the cars are made. After a shopping opportunity in the gift shop and lunch in their cafe it was time for my dad's drive unfortunately because of my dad's age he was unable to drive the car himself (we new this when purchased) but was chauffeur driven In the car for an hour. My dad said it was the best day out ever.
out of 5 stars
Based on 142 reviews
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5
Graham Harris
23/06/2019
A Brilliant experience
Great value for money and a wonderful day out. A beautiful Morgan car for my wife to drive for an hour and the instructor was a really nice guy. The factory tour was amazing, lasting two hours and really informative and fascinating, my wife and I really enjoyed it, Restaurant also on site for a great brew / cakes/soup/ light snacks, All the staff at Morgan were really genuinely friendly , enthusiastic and welcoming , it has given us both memories to cherish !
out of 5 stars
Based on 142 reviews
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5
Jacqui
07/06/2019
Smile on my face for all my drive...
Excellent drive with an experienced driver. Made me feel comfortable straight away. The route he chose was exhilarating for driving a Morgan.
out of 5 stars
Based on 142 reviews
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5
Les
05/06/2019
Great day for any car enthusiast
From the outset Ian our guide gave a very informative insight into the factory. Jason who was great company on my drive.
out of 5 stars
Based on 142 reviews
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5
Andy
01/06/2019
Loved it
What can I say, thoroughly enjoyable day. Tour of the factory was very interesting and informative with so many skills on show. British engineering is alive and well in Malvern 👍. My hour in a Morgan plus4 was a fine experience, taking in the beautiful countryside of Worcestershire. Now, where’s my lottery ticket.
out of 5 stars
Based on 142 reviews
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5
Sue
01/06/2019
Driving my dream car
My children gave me this experience for Christmas, an hour's drive in a Morgan. I had always loved these cars but could never afford one. I had a fantastic time in the sun driving in the countryside with the hood down. The instructor was so lovely and patient with me when I had a little problem sorting the gears. I would recommend this 100%
out of 5 stars
Based on 142 reviews
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5
Derek
30/05/2019
A great day in my life.
Our visit started with the tour of the factory's "sheds". This was mind-blowing, when you realize that the car is still made the same way as 100 years ago. The Tour Guide was good fun as well as giving us facts about each process in each shed. After lunch (never seen sausage rolls that size before) it was time to hit the road in a Morgan 4+4. What a beast
out of 5 stars
Based on 142 reviews
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5
Jacqueline
29/05/2019
Morgan drive & factory tour
Excellent experience instructor was friendly & very helpful during the drive. Factory tour was very informative & fun.
out of 5 stars
Based on 142 reviews
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5
Eddie
25/05/2019
Half day experience
Very good informative afternoon with a nice drive around the local country side..
out of 5 stars
Based on 142 reviews
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5
Ieuan
15/05/2019
Brilliant visit
The hours drive in a Morgan 4plus4 around Malvern in bright sunshine was thoroughly enjoyable with the added local knowledge of the accompanying representative. Lunch in the Morgan works cafe was excellent - good service and reasonably priced food. The two hour long factory visit was well planned and interesting, taking us through all the stages in making these beautiful hand crafted cars.
out of 5 stars
Based on 142 reviews
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5
Duncan
06/04/2019
Interesting and very well organised day
Morgan are used to hosting visitors and it shows. There's a nice coffee shop when you arrive, not just a waiting area. My 'guide' for the 1 hour drive (Peter) was informative and a really nice chap, but also keen to let me enjoy the car & the hour was over quickly. Great fun! The tour was led by another experienced guide and ran for nearly 2 hours. Very well done - it felt more like we were being shown around by a friend. Only concern was the group size (15) which was too large - usually l0 max.
out of 5 stars
Based on 142 reviews
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5
Gemma Carter
03/04/2019
Morgan driving in the sunny Malvern hills
Fantastic day. The factory tour was fascinating, watching them craft the car through the various stages of manufacture. You really get to see behind the scenes. Tour guide was really knowledgeable. Then got to drive a Morgan on a beautiful route through the Malvern hills. All in all, a great day - highly recommended.
out of 5 stars
Based on 142 reviews
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5
John
20/03/2019
A childhood dream!
I was given a voucher for my 50th Birthday from friends. When looking at what was available I was delighted that the Half Day Classic Morgan Driving Experience with Factory Tour was available. This was something I wanted to to since I was a teenager. It lived up to my expectations and I thoroughly enjoyed it.
out of 5 stars
Based on 142 reviews
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5
Eileen
16/03/2019
Birthday gift
Fantastic day! The factory tour was really interesting and informative. Then the drive WOW WOW WOW - absolutely fantastic!! Had the most amazing time!
out of 5 stars
Based on 142 reviews
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5
Paul
09/03/2019
Fantastic Car
Driving a Morgan plus four was a fantastic experience. The drive is exhilarating around the beautiful Malvern Hills.
out of 5 stars
Based on 142 reviews
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5
Mark
10/01/2019
Excellent time at Morgan
I highly recommend spending time driving a Morgan sports car around the Malvern Hills, together with a tour of the factory
out of 5 stars
Based on 142 reviews
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5
Phil
19/10/2018
a truly excellent day
Morgan have this so well organised due to the knowledge and friendly approach from everyone involved
out of 5 stars
Based on 142 reviews
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5
Sue
17/10/2018
A Brilliant Event!
It was a wonderful experience, helped by an amazing car and superb weather!The staff (Steve and Ian) were superb, passionate about working for the MCC and extremely informative. I would highly recommend this experience.
out of 5 stars
Based on 142 reviews
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5
Steve
28/09/2018
Excellent Day
From start to finish the whole experience was excellent
out of 5 stars
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5
Dave
27/09/2018
Belated big birthday!
The skies were blue and the sun shone which helped for my drive in a stunning Morgan. I thoroughly enjoyed my drive and the factory tour was captivating. The skills on show were pure quality. The tour guide was knowledgable and informative, but not too technical. Not everyone's idea of enjoyment but ticked my boxes!
out of 5 stars
Based on 142 reviews
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5
Dave Poole
27/09/2018
Morgan drive
What a day, brilliant drive, These cars are truly brilliant, the drive was really getting back to the way cars should be and the tour of the factory show you the skill and attention to detail that is lost is so many thing nowadays. Brilliant day
out of 5 stars
Based on 142 reviews
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5
Terry
26/09/2018
A boyhood dream come true.
My wife bought me this as a birthday present. I've waited 45 years to drive a Morgan. The experience did not disappoint. I thought I would be driven out into the countryside and then allowed to take over for a bit but no, my instructor Steve said jump straight in, once round the car park to get use to the brakes then we were away. A full hour enjoying the thrill of driving a Plus4, a real piece of British motoring history. I'm saving up to do it all again next year.
out of 5 stars
Based on 142 reviews
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5
Mike
21/09/2018
Hood down, rev up and GO MORGAN GO
A fantastic experience from start to finish. Booking via Virgin and registration on arrival at the Morgan works all went very smoothly. Very slick organization for tours with amplifying earpiece to help with factory noise and an extremely knowledgeable tour guide. Then the only snag was which car to choose, the classic four wheeler or the three-wheeler. I chose the four wheeler and was not disappointed. Zooming through the lanes around the Malvern Hills and experiencing the acceleration - WOW.
out of 5 stars
Based on 142 reviews
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5
Christopher
17/09/2018
A really good experience
Very friendly and welcoming. Morgan's driver colleague was most personable. Factory tour was incredibly informative.
out of 5 stars
Based on 142 reviews
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5
Martyn
14/09/2018
The best driving experience of my life
I had the opportunity to drive a Morgan plus 4 for one hour around the Malvern hills. No power steering, no servo for the brakes, a fly-off handbrake, bone shaking ride, in fact as far removed from a normal road going modern car as possible and all the better for it. It was a driving experience like no other and was scary, thrilling, exhilarating, in fact it's hard to find the right words to do it justice. My advice to everyone is that if you enjoy driving just do this experience.
out of 5 stars
Based on 142 reviews
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5
John
29/08/2018
A most memorable nd interesting day.
The visit to Morgan Cars was most rewarding. Excellent team looked after us, welcomed by the friendly reception team, could not have anyone better than Steve the driver who fed me with relevant facts and figures of all the models. My wife was able to join the trip around the factory with Robert giving a good account of all the procedures and crafts involved. Just a disappointment I was not allowed to drive the Morgan due to too many years.
out of 5 stars
Based on 142 reviews
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5
Peter H
22/08/2018
Excellent experience!
The Morgan factory tour was absolutely fascinating - a great tribute to the skilled staff and committed management. Well done everyone! The one hour test drive was a tremendous bonus - thrills and smiles all the way :-)
out of 5 stars
Based on 142 reviews
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5
James
18/08/2018
Great way to spend the day.
The Morgan factory tour was extremely interesting and informative. Giving you a real insight into how these excellent vehicles are made. These are truly handmade cars. Finished the day with a drive in a Morgan Plus 4, an experience I enjoyed immensely and would gladly repeat. A great day out for anyone with an interest in these very special vehicles and cars generally.
out of 5 stars
Based on 142 reviews
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5
Stephen
08/08/2018
A very good day out.
Most interesting tour of the factory. If you can, book a one hour drive and experience actually being behind the wheel. Great fun, especially on a sunny day!
out of 5 stars
Based on 142 reviews
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5
Andrew
07/08/2018
The best day ever
Had a wonderful drive through the Malverns in a green plus 4 Morgan with a really relaxing co driver and host by the name of Steve Followed by an untrusted factory tour given access to almost all areas only the paint shop was out of bounds due to safety reasons Lots of photos and questions in fact they actively encourage photos and the tour was given by a really happy and friendly gentleman by the name of Kevin Well worth it..
Locations
Locations shown shouldn't be used for route planning
West Midlands
- Malvern, Worcestershire